Project Gallery
Innibos Street Parade
Event Management, Experiential Marketing
Project Brief Event Support and participation coordination for Standard Bank, Nando’s and Penryn College during Innibos Cultural Carnival Parade 2016. Recruit, Coordinate, dress Paraders for each client. Ensure full energetic engagement during parade. Coordination and management of Nando’s Mascots (2 Character Suits) at parade. The Challenge Recruitment of almost [...]
Nando’s Consumer Engagement – Innibos 2016
Event Management, Experiential Marketing
Project Brief Event Activation support and Consumer Engagement for Nando’s at Innibos 2016. Coordination of Activation Area and Activation Agents, creating an exciting consumer Work in conjunction with White Rabbit Productions to assist with creating and setting up sleek looking activation space with pallet furniture and structures, Have fun and engaging [...]
Brightrock Activation – Uplands Festival 2016
Event Management, Experiential Marketing, PR
Project Brief To assist BrightRock in Consumer Engagement at Uplands Festival 2016. Setting up branding, activating and coordinating Rugby interactive games and competition to ages 5 through to 13. Share and promote BrightRock Rugby Association messaging to consumers. The Challenge Ensuring Activation Agents are enthused and engaging throughout the [...]
Sponsored English Theatre – Innibos 2016
Event Management, Marketing Strategy, Sponsorship Liaison
Project Brief After 13 years of being mainly an Afrikaans Festival, Innibos National Arts Festival took the bold step to incorporate English Theatre into their programme. In an attempt to increase their diversity and strengthen the brand across the country. Innibos approached Mindful Marketing to assist with strategy and execution. [...]