WE OFFER A VARIETY OF CREATIVE SERVICES TO SUIT EVERY MARKETING NEED

marketing managementMarketing Management

The most cost effective and productive way for us to help our clients is to hire us on a retainer… pay us a monthly fee and we are at your service.

Marketing retainers offer complete diversity of service and value for money and our retainers that integrate all of our disciplines are our biggest and most important offering.  A perfect total marketing solution for businesses who don’t have an in-house marketing department.

Included in marketing retainer packages*:

  • Strategy
  • Budgeting
  • Advertising scheduling
  • Copy services
  • Website management and analytics
  • Social media management
  • PR Services
  • Event planning and support

* Initial Once Off Fees may apply to some services, ie Strategy Development, Website Design, etc.

All these services are also available on an Adhoc Basis. Contact Us for A Quote.

 

 

Public RelationsPR Services

A good Public Relations campaign requires creativity, careful consideration, planning and an awareness of the bigger picture. That’s why we treat PR as one discipline within the broader marketing spectrum.  PR works best in harmony with your overall marketing plan and that is why it’s included in our marketing retainer packages..

Our PR services are completely flexible, so even if you don’t sign up to a general marketing retainer, we can provide PR alone through an exclusively PR-focused retainer or adhoc for single events and projects.

It’s worth remembering that PR isn’t just about press releases and newspaper coverage anymore. Today’s digital platforms offer major publicity that crosses way into the marketing discipline and reaches audiences virally; through real time events; via other people’s blogs and across social media platforms.

If your business needs to generate publicity for whatever reason, we’ll take a look at your objectives and figure out the best way to put you in the limelight.

 Personal PR

We also take on clients who require personal PR and profile enhancing across many industries, including the corporate, academic and entertainment sectors. Our media links are growing stronger with each new day.  We are current and are aim to achieve significant coverage for clients in the local media as well as national, keeping them in the public eye and talked about for all the right reasons.

Getting to know our clients is something we do best. We forge close relationships with all of our clients and that’s how we achieve the results that we do for them. We can’t work on their behalf and act as their spokespeople, without understanding them and their goals properly.

Talk to us about:

  • Long & short term PR campaigns
  • Event PR
  • Personal PR
  • Social media PR campaigns
  • Product launch publicity

 

 

Creative sqCreative

From graphic design and animation, to copywriting and even origami if you need it; we deliver on time and on budget.  Our creative magic and ability to deliver just a little of the unordinary, is what we’re most proud of as an agency. We want our clients to be Better, not the same.

Rather an employ our creatives, we freelance them. We believe wholeheartedly in the freelance model – we know flexibility makes creatives happy, it gives them variety and it keeps them switched on.  And of course, we know this model keeps costs down for our clients.

Mindful Marketing harnesses some of the brightest creative talent in the region and beyond. Once they’re on our books, we continue to work with the same creatives for project consistency and also because we like them and they like us! When you approach us for creative work, we select the most suitable designer on our books to work on your project.

Crucially, we combine the flexibilty and cost effectiveness of using freelancers with our experienced creative direction. So you can rely on your brief being relayed properly and on a committed account manager looking after all elements of your project, from concept to delivery.

We supply creative for:

  • Logos and brand identity
  • Brochures
  • Packaging
  • Digital platforms and websites
  • Event display material
  • Branded promotional items
  • Leaflets and flyers

 

 

Advertising sqAdvertising

Lately, everyone talks about organic marketing and grabbing your target’s attention with minimal investment, through social media and clever PR campaigns. But sometimes there’s no better way to get their attention, than through paid advertising.

When you decide a paid ad campaign is right for your business, we can create a stunning advert that will seduce your audience into buying your brand. Trade or consumer, from old school print advertising, to online banners, building wraps, radio campaigns, billboards or Street Pole Ads; whatever platform or format you choose, we can design and copywrite it for you.

We’ll research and suggest the best place to feature the ad and manage your publication schedules for you, so you don’t need to remember when to send artwork or copy.

We can even help you assess your campaign’s return using KPI metrics related to previous advertising activity, quarter on quarter comparison and how the campaign has influenced or benefitted from simultaneous marketing activities.

Not to forget the fact that our talented creative team love a bit of ad design. It’s what they live for, to play with clever straplines and dream up eye catching concepts to wow passers by and get everyone talking.

 

 

DigitalDigital

We combine incredibly clever developing tools with skilled designers and with their expertise, collaboration and our committed project management, we can deliver stunning, yet functional websites with unique and sophisticated user experiences.

From self-managed, off-the-peg wordpess sites to ecommerce sites and specially made designs built from scratch in HTML; we’ll find a way to deliver something that looks unique and impressive, that suits your budget.

All of our websites are fully responsive, functional and most of all beautiful. But it’s not just websites we can create. Our digital services include the creation and management of electronic direct mails, promotional websites, landing pages, and online advertisements.

We can also take care of managing your website content if you don’t have time to keep it up to date. We can enrich your website copy with the right keywords, we can analyse your web traffic and your customers’ paths to purchase and we can suggest improvements to drive more interest, increase customer retention through your website and ensure they return.

Talk to us about:

  • Website design & development
  • SEO
  • Google Adwords
  • Website analytics
  • Email marketing campaigns

 

 

social mediaSocial Media

The sheer reach that social media can provide if it’s handled properly, means it should be something every business engages with; but realistically, few have the time and resources to implement it effectively or at all.

It’s not rocket science, but we know it can be time-consuming and a little fiddly. So we can set you up on the right social media platforms and show you how to manage them, from the setting up the visual elements to make the right impression and creating the right tone of voice for your business; to content planning, scheduling and assessing the analytics and engagement rates.

We can search and post content, manage interactions and direct messages and when necessary, relay anything back to you that needs to be addressed in-house.

We Offer Monthly Management Services, Single Campaign Management or simply post sharing through our vast social media network.

We can provide:

  • Social strategy
  • Account set up and management for Facebook, Twitter, LinkedIn and Instagram
  • Campaign planning
  • Content scheduling
  • Facebook ad management
  • Promoted tweet campaigns

 

 

Experiential

Taking your brand right to your customers and making some noise in their faces, is a bold and effective way to market. But it takes strategic and careful planning to get it right.

Our team has extensive knowledge in this field, – our experience in experiential marketing has seen us working on campaigns for Nando’s, Brightrock, Coca-Cola, Powerade, Innibos National Arts Festival and that’s not an exhaustive list.

These campaigns have included wet and dry sampling, trade and public show stands, demonstrations, gaming and interactive activities, costume character events, surveys, market research and data capture initiatives.

We understand how and why things go wrong in practice and can advise and help brands to plan a successful and cost effective campaign that not only ties in with the wider brand objectives, but is well received by the public and gets them noticed for all the right reasons.

We can provide:

  • Experiential strategy & planning
  • Props, costumes and branded goods
  • Supporting collateral, stands and POS
  • Publicity
  • Logistical support
  • Staffing
  • Mystery shoppers

 

 

Experiential sqEvents

Nothing gets people talking about your business like a good event and we’re here to help you make it one to remember.

Events are a particular specialism of ours. We’ve got a strong background in all things party and spectacular. From private parties to product launches, sporting events, charity fundraisers, and international conferences, we’ve done it all – our organisational capabilities can take you from the planning and budgeting stage, right through to setting up your venue, event execution and toasting its success; all without you even breaking a sweat!

Our event services include:

  • Budgeting
  • Venue, supplier and entertainment sourcing
  • Supplier liaisons
  • Invite and guest list management
  • Seating plans
  • Pre-event PR
  • Room set up and venue dressing
  • Event co-ordination
  • Post-event PR

Talk to us if you’re planning an event and we’ll tell you how we can make it extraordinary.

 

Mindful Shopper

A Mindful Shopper is an ‘undercover assessor’ a secret shopper who provides objective feedback on a Client’s Customer experience. The feedback serves to improve service delivery in a constructive manner.


Requirements:

Are you honest, accurate, reliable, computer literate, Internet connected, able to complete an online questionnaire in English?

  • Do you have attention to detail?
  • Are you delighted and excited by good service and frustrated by bad service?
  • Are you willing to contribute in a constructive way to the improvement of service delivery in South Africa (all provinces) and Southern Africa?
  • Are you willing to take some time to prepare yourself for your Mindful Shopper visit by reading through the questionnaire and visit brief (guidelines)?
  • Will you be committed to complete the questionnaire online as soon as you have finished your visit (not allowed to do so in the store as staff will spot you)?

We can even help you assess your campaign’s return using KPI metrics related to previous advertising activity, quarter on quarter comparison and how the campaign has influenced or benefitted from simultaneous marketing activities.

By joining our Mindful Shopper Programme you can provide accurate feedback on our Clients’ experiences AND you can get reimbursed for your shop (up to a maximum amount!).

You may not be connected to our Clients or their competition in any way.

For more information Download “How It Works” & “Frequently Asked Questions”

To Become a Mindful Shopper ®: CLICK HERE

Onward and Upward…

Let’s Get Started!