Project Description

Project Brief

Event Support and participation coordination for Standard Bank, Nando’s and Penryn College during Innibos Cultural Carnival Parade 2016.  Recruit, Coordinate, dress Paraders for each client.

Ensure full energetic engagement during parade.

Coordination and management of Nando’s Mascots (2 Character Suits) at parade.

The Challenge

Recruitment of almost 100 people to participate for different brands within the parade… Ensuring each participant is present, trained and enthused to participate actively while suitably representing their respective brand.

The Solution

Activation & Brand Training done with Agents prior to Parade. Continuous management and support by Mindful Marketing Activation Manager throughout parade to Activation Agents Enthused with Fun and Excitement, Energy and Vivaciousness… lead to an extremely successful event and happy Clients.

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